About the organization

Below you will find some more detailed information about the organization, and specifically about the values and policys that all Seaflex employees adhere to.

Organizational Chart

Organizational chart

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Basic information

Seaflex AB / Umeå, Sweden

Limited company (Swedish ”Aktiebolag”) formed in 1987
Owner: Seaflex Invest AB
President and CEO: Lars Brandt
Description: The main company, responsible for assembling all SEAFLEX products, active all over the world except North America (see Seaflex Inc.).

The registered office of Seaflex AB is close to the Arctic circle, in Umeå, Sweden. Through distributors, around 97 percent of our sales are exported every year. Seaflex AB possesses considerable expertise regarding its principal product, moorings, and we have developed and improved all products right from our concept. We have extensive knowledge of computations and how forces can affect different kinds of moorings, and take good care of our customers at all levels.

These documented skills and knowledge enable us to be a company with considerable expertise of the SEAFLEX mooring system, energies, forces, and related computations in marina environments. Our strengths are the products and the staff, who provide support and monitor installations from start to finish.

Seaflex Invest AB

Limited Company (Swedish “Aktiebolag”).
Owner: Lars Brandt (100% ownership)
President and CEO: Lars Brandt
Description: Holding company with ownership of all subsidiaries. Owner of all patents and trademarks for SEAFLEX.

Seaflex Inc. / California, United States of America

Owner: Seaflex AB
President and CEO: Lars Brandt
Description: The US based branch located in California, mainly active in North America. The office is a complete Seaflex office, meaning that it employs salespeople, engineers, administrators and logistics planners in order to be able to handle orders from quotation to shipping.

Seaflex Energy Systems AB / Vinslöv, Sweden

Owner: Seaflex AB (50% ownership), NavigationsTeknik i Vinslöv AB (50% ownership)
Description: A joint venture specifically focusing on the energy sector (renewable wave- and wind energy applications moored with SEAFLEX). Active all over the world.
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Vision

SEAFLEX shall be the world-leading supplier of mooring systems for marina environments.

Functionality and quality shall provide the customer with the most value-creating solution and be their natural primary choice.­
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Business conduct guidelines

The business conduct guidelines of Seaflex is the basis of the company culture, which has been developed over the past 30 years. Our business conduct guidelines will continue to evolve and adapt to an ever-changing world, while maintaining the core values – that have not changed since the beginning –reflecting our stance on honestly, fairness and consideration. All employees at Seaflex commit to representing the company in the best way possible. At Seaflex, our work is always performed according to the company’s two most basic business values.
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Service to the customer

Every employee at Seaflex should always give every customer the best possible support and service.

SEAFLEX is a product that can be used no matter if you want to build the world’s biggest marina, or moor your private boat to a small residential dock. Each and every one of our customers is equally important, and should be treated in the same respectful manner. Service and support does not only entail being professional in the contact with customers; it also means giving that “little extra” and showing a genuine interest in the needs and wants of the customer.

Even employees that are not regularly in direct contact with customers are expected to be able to represent Seaflex in an ethical, professional and service-minded way.
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Work of highest quality

In all our endeavors we will strive for results of the highest quality.

Quality is a key concept within Seaflex. We always work with high-quality material, we perform continuous quality controls and ensure that we can be proud of the products leaving our factory. However, quality is not only connected to the product. Quality also includes the daily work being performed outside of assembly: in all of our meetings with customers and the administrative work performed by all employees.
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Business Policy

The Seaflex Business Policy can be found under Printed Information

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